Moonfruit is celebrating its 10th birthday. Now you may ask “So What?” As a part of the birthday celebration it is giving away 10 MacBook Pro, one each for the next 7 days. Curious?
Yes, moonfruit.com a UK based web design software company has launched a unique campaign in Twitter on July 1. It is asking you to Tweet “Celebrate 10 years of Moonfruit and win a MacBook Pro http://bit.ly/96bxC #moonfruit” (or include #moonfruit anywhere in your tweet) and who knows you may be a proud owner of a MacBook Pro. 3 winners have been announced so far. The company is announcing the winner at its @moontweet Twitter account. The winner is selected on a random order and the company has promised to deliver the baby right at your doorstep.
Its a campaign rightly executed. On July 1, it became Twitter’s top trending topic, beating hashtags like Michael Jackson, #iranelection. On July 1, #moonfruit was mentioned 25,913 times while on the next day the figure was 23,574. Right now its the third most popular trending topic just after #followfriday and #ff. Hopefully Sunday onwards we are again going to see #moonfruit at the top of the charts.
A while back, it was a rival website builder Squarespace, who innovated this kind of hash-tag based campaign by offering 30 iPhones in 30 days to users who included #squarespace in their tweets. Why wait? Try your luck?
