Start a website about your passion, skill or expertise! The best foundation of a high ranking website is a site that knows what it is talking about!
SEO vs Search Engines
In an ideal world:
- with your SEO you want to rank higher in the search engine
- the best site should rank higher in the search engines for their specific topic.
What is the best? This is a gray area, but the best means that people find there what they were looking for in the first place. This means that your content has to be good!
What is good? Again this is hard to define, yet simple to imagine: if people say you are good in what you are doing, then that would be good…
SEO basics: what is a good site?
A good site is a site that gives you what you are looking for!
Keep in mind that the Internet is the main provider of information. So if you want to stand out you can:
- collect a lot of information and republish it
- provide unique content
The latter is the most crucial: I mean, if I want just any information that is on the Internet, I can find it in the search engine myself. Ok, I agree, it is nice when somebody puts a huge library there with the information I am trying to dig for, but setting up a library is a huge enterprise. And how many times did you already visit such a library just to find out they only have a limited amount of resources to browse through?
So:
- if you provide your own content, and
- I can relate to your content,
for sure I will read on and call you the best!!!
Now if a lot of people start calling you the best, you should be ranking at the top. You then need to fine-tune your techniques and have some patience: you will rank at the top sooner or later.
SEO is like playing tennis
Passion for sure is the best motivation to keep your website from growing and growing, and this is exactly what the Search Engines love! Whatever the Search Engines love has to be a part of your SEO techniques!
So how is SEO related to tennis? Skills and expertise are what a lot of people are looking for, and always remember: in the land of the blind, one-eyed is king…. There can only be 1 tennis player ranking number 1 worldwide. But you can also become the number 1 tennis player in your local club. This is called in SEO: you are ranking higher inside your own niche. Main thing is: you are the best!
Of course the worldwide ranking number 1 tennis-player is known worldwide, where you are only known in your local club. So the bigger your niche, the more visitors your website will attract. But remember .. most worldwide ranking number 1 tennis-players started out by ranking number 1 in their local club!
Task for today: find your passion and your niche! In our next post SEO DAY 2, we will tackle the SEO keywords!
