Search engine usage
►Inet users are who rely much on search engine results are pretty unaware about why and how they generally use the search engines. Amazingly they are also unaware of the functionality of these search engines and the presentation of their results.
►Around 44% of se users rely on just one engine while another 48% stick to just two or three.
►Around 50% of searchers stick to a search engine for as much as few times a week while 66% opt to stay away from them.
►Nearly 38% of users know the difference between paid or sponsored results and unpaid or natural results. Only 33% users can say which results are paid or sponsored and which are not.
Weblog usage
►Nearly 11%, or around 50 million internet users read blogs everyday.
►A new blog is created every 7.4 seconds, or about 12,000 new blogs are created each day.
►Around 2,75,000 posts are created daily, or about 10,800 blog updates an hour.
►5% of internet users use RSS aggregators or XML readers to get the news and other info delivered from blogs and websites since it gets updated automatically
►12% of internet users post comments or other material on weblogs
►Amazingly 62% of internet users are unaware of weblogs.
